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How to View Age Data in BrightInvestor
How to View Age Data in BrightInvestor

A quick guide on how to populate and navigate age data.

Drew McCluskey avatar
Written by Drew McCluskey
Updated over a week ago

Manual Mode

1. Search for your desired location in the "Enter Address, Zip Code, or City" field and press Enter.

2. In Step 1 of the sidebar that appears, select Age.

3. If you are in Manual Mode, the next step is Step 2 of the sidebar, and you will select the Data Type you want to view. For this tutorial, let's click Latest Data.

4. Let's set the Year field to search Current Data to see how the current distribution of Age looks like in this market.

5. You can view the Data Boundary by Zip Code or City By Zip Code. Let's leave it set to view City By Zip Code and press Generate Map.

6. In Step 3 of the sidebar, a bar chart illustrates the number of males and females in a market, organized by age bracket. Hover over the chart to view more information.

7. On a yellow to purple scale, the map is colored so you can easily find the age brackets that dominate a zip code. Hover your mouse over the map and see the exact numbers.

Tip! This is useful for investors with strategies like student housing or retirement communities. Find your target markets using this data type!

8. Add the map to your layers so you can stack this data and hide/unhide it.

9. That's it! You know how to use Age Data! You can now click on "New Search" to continue your market research.

Speed Mode

10. If you want to research faster, toggle the button here to enter Speed Mode which skips Step 2 and searches with your default or saved settings.

Be sure to check out our other tutorials, and if you ever have any questions, you can reach out to us by clicking the chat bubble or sending us an email at [email protected]. :)

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